Top 10 FB Business Tools for Marketing 

Fb Business Tools for Marketing

If you are seriously looking at making the most out of Facebook, you need to start using FB business tools. It makes your Facebook marketing more organized and leaves you more time to concentrate on your business.

When you have a list of tools in front of you, you might be sceptical about which to choose. Don’t worry, we will help you with choosing the right tool for your business. 

Here, we will provide you with the 10 best facebook tools for marketing, scheduling posts, curating content, monitoring responses and much more at competitive prices. 

10 FB Business Tools

 1. Agorapulse

 Agorapulse is one of the best FB business tools that helps small businesses manage their social media profiles, develop communities, and moderate communication on social media platforms. An easy-to-implement user interface makes Agorapulse a great choice right from the start. 

In addition, it offers integration with all the major social networks, including Facebook, LinkedIn, Twitter, YouTube, and Instagram.


Besides generating comprehensive reports, it can schedule posts, analyze competitors, and automate user engagement. You can also track your progress with a multitude of reports.  Some features of note include:

  • Email inbox unified.
  • With customizable publishing options.
  • Publishing post.
  • Tracking of social standing.
  • With advanced analytics.
  • Enhanced customer engagement.

For payments first, a free trial is offered, then monthly plans will start. Small businesses can sign up for Agorapulse for as low as $99/month when billed monthly or $79 when billed annually. 

 2. Facebook Ads Manager

Organic posts might not reach your desired audience. That’s when you should use Facebook Ads Manager. Facebook Ads Manager is one of the in-built FB business tools that enables you to create and manage Facebook ads. 

Utilising Facebook Ads Manager, you can target the right audience based upon demographics, locations and many more factors. You can launch ads for different objectives like lead generation, traffic, conversions etc. It also allows you to choose where you want your ad to appear.

ads manager

Using Facebook Ad Manager, you can manage multiple ads within the same campaign or across different campaigns on Facebook. If you wish, you can duplicate ads, edit audience and placements, or edit your budget. Here are some more benefits of using Ads Manager.

  • Make brand new ads.
  • Select your audience.
  • Manage your ad budget.
  • Boost performance with dynamic creativity.
  • Make adjustments to your campaigns.
  • Find out which ads perform best.
  • Obtain real-time insights.

You can also learn to properly create and manage your facebook ads by visiting our page.

3. Facebook Pixel

The Facebook Pixel is a tool designed specifically for measuring the performance of Facebook ads and creating custom audiences for remarketing Facebook ads.

You can add Facebook Pixel to your website for free, and it helps you learn more about your audiences to optimize your ad campaigns.

With Facebook Pixel, you can track your website traffic and learn how users are interacting with it. Then you can retarget those visitors after they leave your website by creating custom audiences using their data. You can use Facebook Business Manager to set up Facebook Pixel.

fb pixel

Here are a few key characteristics of the tool:

  • Analyze cross-device conversion rates.
  • Customize your delivery to people who are most likely to take action.  
  • Build custom audiences based on your website traffic. 
  • Gain insights into your website traffic.

4. Sprout Social

It is a CRM tool for social media and Facebook analytics. With FB business tools  like Sprout Social, you can manage and monitor your followers and fans, as well as better understand your audience through social monitoring. 

Additionally, it offers everything you’d expect from a social media management platform, including an inbox where you can track references across social media.

In Sprout Social’s platform, one of the most impactful features is how it helps you analyze Facebook impressions so that you can better target your campaign based on demographics.

sprout social

You can improve the activity metrics of your social media profiles within days by using Sprout Social’s automated posting, engagement, and analytics tools. Sprout Social has a wide range of tools to optimize your social marketing plans, including:

  • Inboxes with smart features.
  • Post publishing.
  • Analytics and social monitoring.
  • Customer relationship management. 
  • A friendly mobile access.

It  also allows you to integrate with most popular social networks like Facebook, LinkedIn, Twitter, etc. A subscription to Sprout Social is $99 per user/month and provides social media management.

5. Hootsuite

Hootsuite is one of the first FB business tools on the market, that helps you make the most of your social media presence from a comprehensive dashboard. It allows you to manage all your social media networks from one single platform.

The tool enables you to instantly monitor your social media activity and respond immediately to users’ comments and messages. It also allows you to schedule your posts across various social platforms, such as Twitter, Facebook, Instagram, and LinkedIn.


Also, you can organize your social content by storing pre-approved pieces of content in any cloud service, keeping your brand cohesive. Tags and stats then make it easy to find and curate content.

Hootsuite also supplies tools for managing your company’s social media team, such as organization setups, team permissions, team assignments and more. The site offers a wide variety of tools for managing social media, including:

  • Management of content curation.
  • Promotion of content.
  • Advanced analytics.
  • Integration of apps.
  • Excellent team management.
  • And security features.

A subscription to Hootsuite starts at $49/month and offers 10 social media profiles for one user with unlimited scheduling, and analytics.

6.  Buffer

Buffer is one of the most popular social media management platforms.This application helps you manage and share social media content across popular platforms quickly and easily. Although it is mostly used for scheduling, Buffer permits you to post content at a time when your target audience is most active.

With Buffer, you are able to login to multiple social media sites at once, including LinkedIn, Twitter, Facebook, Google My Business, and more. The Buffer button on your browser allows you to share content right away or schedule posts for later. 


Buffer also integrates seamlessly with Chrome, WordPress, and other essential tools. Some other exciting features of this app include:

  • Sharing of social profiles. 
  • iOS and Android compatibility.
  • Managing profiles.
  • Detailed business planning.
  • Excellent Team management.
  • And Analytics and insights.

Small businesses can sign up for Buffer at $10/month for each social channel. Buffer offers a free trial and a free version for individuals.

7.  Pagemodo

Pagemodo is one of the handy FB business tools . With this tool, you can customise your Facebook pages with impressive cover photos, add custom tabs, and organize contests for engaging your audience.

It is also possible to use the app as an ad manager, a content manager and curator, an audience marketer, and an analytics provider.

While choosing impressive photos for your business account, Pagemodo provides you with dimensions to fill in and layout the photos. You can design visual posts in a similar way. Choose a template, fill with your custom content, and post directly to Facebook from within Pagemodo.


By using the feature highlights of the app you can :

  • Easily run Facebook contests and sweepstakes.
  • Timely schedule your post on Facebook, LinkedIn, and Twitter.
  • Create appealing Facebook ads. 
  • Customize Facebook ads.
  • Add contact forms.
  • Get access to professionally-designed templates.
  • Include product listings with links to your website and CTAs.

A subscription starts with a free plan and then with paid plans starting at $3 per month.

8. Postplanner 

With PostPlanner, you can manage your social media presence and boost engagement. Small and medium-sized businesses can use Post Planner for social engagement. You can manage your Facebook, Instagram, LinkedIn, Twitter, and Pinterest profiles with this social media management tool.

In fact, with Post Planner’s recommendation engine, you’ll be able to find the content most likely to drive maximum engagement on your Facebook page.

post planner

It allows you to reach the desired audience in less time. You can improve over time by analyzing every engagement you make. You can plan your Facebook page publication calendar with the tool.

Moreover, it has features that are ideal for businesses to increase their brand awareness on social media. Here are some of them:

  • Posting schedule.
  • Find out what posts are performing well.
  • Repurpose evergreen content.
  • Uses social media profiles.
  • Can be used as a quotations library.
  • Live brand mentions.

Post Planner costs $34/month and lets you manage up to 25 social media profiles with four team members.

9. Qwaya

Qwaya is a powerful tool for creating and managing Facebook ads.

Your ads can be scheduled to run at a certain time during the day and on a certain day of the week using Qwaya. Then, you can optimize your campaign’s performance by defining performance-based rules that allow you to pause campaigns that don’t perform well.


With this software, you get several powerful features and an easy-to-use web interface. It is capable of driving visitors to a website or Facebook page.

As part of Qwaya’s plans, you can take advantage of free training sessions to learn how to use these Facebook tools.

10. MavSocial

MavSocial is a comprehensive social media management tool that lets you schedule, advertise, monitor, and report all from a single dashboard. It offers an in-built asset library that focuses more on visuals.

With the help of their stock library, you can make your social posts visually appealing. Moreover, it has an image recognition feature that makes managing assets much easier.

mav social

This is one of the best tools for analyzing social media trends to identify industry trends. Among the features of MavSocial are:

  • Real-time analysis of social media.
  • Support team collaboration.
  • Helps with content curation.
  • Management of digital assets.
  • Advertisements on social media.

The pro plan of the tool costs $78/month, and allows you to connect up to 30 social accounts and add 3 team members. However, you can get their annual plan for  $65/month.


Increasingly, businesses are using Facebook tools to automate their daily tasks and focus on building a strong strategy for social media marketing.

Choose from this list of free and paid social media management tools to manage your social media presence easily and increase your engagement rate.

Once you master these marketing strategies you are sure to get leads and customers from Facebook. To make sure you don’t miss out on them it is important that you follow up with them regularly. 

For that, you will need a business management software like Zenys to organise your contacts from Facebook and manage them efficiently. Using Zenys you can easily create contacts, schedule follow up calls and tasks for each so that you can keep track of your potential customers. Sign up for free today!