With roughly 2.96 billion monthly active users, Facebook has become the largest social media network. That is approximately a third of the world’s population!
Not only its number of users. Facebook has grown from being a mere platform for entertainment to a place for businesses to market their brand, sell their products and do much more. In fact, around 200 million businesses use Facebook to market their business.
That said, do you think you are using Facebook to its full potential? If you are new to it, we will guide you through every step of strategies for Facebook Marketing.
Let us start with setting up your FB account for business and then move on to how you can use Facebook as a marketing tool.
Step by Step Guide for Setting Up your FB Account For Business
As a business owner, you will need to create a business Page in order to establish your brand on the social network.
Signing up for your Facebook Business Page requires logging into your personal Facebook account first. Then you can follow these steps to create your FB account for business.
- First log in to your Facebook page.
- Fill in your Business Details
- Upload Your Profile Picture & Cover Photo
- Create your User Name
- Include Additional Business Details
- Add an Action Button to your Page
- Invite an Audience
- Market Your Facebook Business Page
You can learn more about creating a perfect FB account for business and more strategies for Facebook marketing by visiting our blog. We have enlisted and explained the process in simple steps for you to understand better.
Strategies for Facebook Marketing
1. Optimize your Facebook Page
After learning how to create a Facebook page for business, it’s time to consider how to optimize the Page. You can use these tips to learn how to increase likes on Facebook and reach your Facebook marketing goals.
- Upload Profile Picture
Adding a profile picture is the first step to giving your Facebook Page an identity. The Cover Image will appear alongside any content on your Page that appears in users’ News Feeds and in search results.
- Upload Cover Photo
The next step will be to add a cover photo to Facebook. Your cover photo is the large horizontal image you place at the top of your Facebook page. It should reflect your Page’s identity and may be updated often with special offers or campaigns.
Learn more about setting the correct size of the Facebook cover photo to choosing the best profile picture by following the correct guidance.
- Add Call to Action Button
An important benefit of having a Facebook Page for your business is the ability to include a call-to-action button. Through this, you can provide consumers with what they’re searching for and they can engage with your company in real-time.
Apart from these, there are a lot more options available for you to explore ranging from creating a perfect username to marketing your Facebook account. Follow our page and learn about the important details of creating a business page on Facebook.
2. Create high-quality posts
To build followers and stimulate your business forward, you must post content that genuinely interests your customers. Your business is not the only thing you must consider.
You will strengthen your relationship with current and prospective customers by providing valuable information to the reader. You can learn from how to create a post for Facebook to the best tips followed while creating your content for business.
3. Identify Your Facebook Audience
Once you have set up your business account and posted content, you need to start connecting with the right people.
For that, the first step is to understand your buyer persona. This helps you in creating the right content for the audience. If your audience matches your target sector, it is more likely that your posts get higher engagement.
Now, finding out the buyer persona is not a difficult task. Facebook can assist you with it.
Use Facebook Audience Insights in the Facebook business manager. It allows you to understand the demographic and behavioural data of your audience.
It also helps you in analyzing the audience based upon age, gender, interest, location and language. Here is how you can filter and analyze the audience.
- In Facebook Business Manager, go to ‘Audience Insights.
- Click on Filter and create the segment you want to analyze by filling out the fields.
This data is more than enough to get your targeting right and identify relevant content for them.
4. Schedule Posts
Now that you have understood what type of content to post, the next step is to post them at the right time.
You need to have a proper schedule for posting on Facebook. You can schedule specific types of posts for specific days and post them at a time when you see maximum engagement. If you need some help with creating a social media calendar, you can refer to a template we have created.
To schedule posts on Facebook, you need to use Facebook Business Manager. If you have not set up Business Manager you can check out this blog. Once done follow these steps.
- Go to your business manager and click on ‘Page Posts’.
- Click on ‘Create Post’ and create your post.
- Once done, click on the ‘Share Now’ drop-down menu and select ‘Schedule’.
- Set the date and time and click ‘Schedule’.
5. Promote your Facebook Page
Promoting your Facebook page is not just limited to Facebook. You can do that from your website, blog posts and many other places.
If you have a website include the social media follow buttons to increase your followers. It also helps people in connecting with you easily.
You should also let your customers know about your Facebook presence. While sending out emails to them make sure to add the link to your Facebook page.
Also, don’t forget to include the link to your Facebook page in every social media handle. Share the links to your close contacts and broaden your community.
6. Use Facebook Tools
To level up your marketing efforts, there are many opportunities Facebook provides. Some of the best and most effective features are mentioned below.
The best way to engage with people and build a network is through creating Facebook groups. People join groups to find posts that interest them. So when you have a community, there are higher chances of getting customers.
Another benefit is that it increases your organic reach. Facebook shows the posts from groups in the user’s feed more often than regular posts. Hence you get noticed easily. Learn more about groups and how you can create them by checking out our blog.
Facebook Business Manager
To simplify your Facebook marketing you definitely need to set up Facebook Business Manager. The benefits are plenty. You can handle multiple pages, give access to team members and work as a team, get insights into your Facebook page, etc. If you want to know what is Facebook business manager and how to take full advantage of it, check out this blog.
Facebook Chat Bots
A whopping 1.3 billion people use Facebook Messenger. So when your potential customers message you, you need to be highly responsive. Customers are willing to wait no more than 14 minutes to be served. But it doesn’t mean you should always be online. This is where Facebook chatbots come in.
Facebook chatbots allow you to automate messages and specific tasks. Using artificial intelligence, Chatbots helps customers in giving a smoother shopping and customer experience.
When potential customers reach out to you through Facebook messenger make sure to stay up to date with them. The best way to never miss out on them is to use a business management tool like Zenys.
You can upload the contacts from Facebook and schedule follow-ups and tasks using the tool. There are more cool features on Zenys that help you manage your business leads better.
If you are looking at advertising on Facebook, (which is an important part of Facebook marketing), it is better to set up Facebook Pixel to get insights into user activities.
When you have the pixel installed, you’ll get enough data to nail your Facebook Ads. You can retarget people who have visited your website, target ads based on custom audiences and track conversions from your website. Overall, you’ll know the results of your Ad better and what actions users take.
7. Advertise on Facebook
Facebook is more than you can imagine when you start using Facebook Ads. To target your content to the right audience you should advertise on Facebook.
Facebook Ads lets you set an objective and promote your content based upon it. You can create image ads, video ads, Facebook stories ads, carousel ads and set the targeting options.
You can also easily boost your individual post without having to do the long process of advertising. Learn more about Facebook ads and how to create Facebook Ad campaigns by checking out our full guide.
8. Measure your success using Page Insights
The biggest mistake people make when marketing through Facebook is not measuring the success rate. Understand what works for your page and update your strategies for Facebook marketing accordingly.
To get insights into your Facebook page you can use Facebook Insights. It allows you to get a deeper understanding of which posts performed better, engagement received for each post and other important data. This can help you outsmart your content marketing strategy on Facebook.
To check your page analytics,
- Click on Insights in the left navigator bar of your Facebook page.
- You will see tabs with different metrics. You can click on each to get a detailed report.
The Final Step
Once you follow these strategies for Facebook marketing and master them you are sure to get leads and customers from Facebook. Now the next step is to manage and follow up with them properly.
For that, you will need a business management software like Zenys. Using Zenys you can easily create contacts, schedule follow-ups and tasks for each so that you can keep track of your potential customers.