10+ Linkedin Inmail Templates to Boost Sales

Linkedin is one of the powerful social platforms having over 300 million active users. Of that, most of them use Linkedin for growing their business. And, Linkedin Inmails is an important tool that people rely on for generating leads and engaging them.

According to LinkedIn research, Linkedin messages achieve an 80% reply rate which is 3 times higher than normal emails. This is one main reason why you should be using Linkedin Inmails.

Since you are here we guess you are already familiar with Linkedin Inmails. But you might need a little more guidance to help you create LinkedIn message templates and achieve the best response rates. 

In this article, you will find 11 Linkedin Inmail Templates that will work for your business and a guide to how you can send Linkedin Inmails.

Linkedin Inmail Templates Quick Links

• Initial Inmail introducing your business
• Requesting a meeting
• Pitching your product
• Offering a free trial for your service
• Comparing competitors product
• Reaching out via mutual connections
• Connecting for finding something similar
• Reaching out to a member of the same group
• For collaboration or partnership
• Reaching out on a recommendation
• Follow up

11 Linkedin Inmail Templates

1. Initial Inmail introducing your business

To start with, you can send an Inmail to your prospect introducing yourself and your business. 

Take a look at a sample LinkedIn Inmail template.

2. Requesting a meeting

If you feel like your lead might be interested in your product you can invite them for a meeting in person.

Here is a Linkedin message example.

3. Pitching your product

You can also start a conversation with your prospect by mentioning the product/service you offer and how it can be beneficial for them.

Here is an idea to draft your Linkedin Inmail.

4. Offering a free trial for your service

The best way to attract your target audience is by offering free trials for your service. This helps your prospects know more about your product and increases brand awareness.Also, research shows that conversion rates increase by 50% on offering free trials. 

You can use this tactic on Linkedin too and send Inmail to your leads offering free trials for your service.

You can check out this Linkedin Inmail template to draft your message.

5. Comparing competitor’s product

Another tactic to get yourself in front of your prospects is comparing your product with your competitor they are currently using. 

Mention your product and explain how it is better than your competitor. 

You can find prospects by doing an Advanced Search using the Linkedin Sales Navigator tool and reach out to them. 

Here is a Linkedin message example.

6. Reaching out via mutual connections

Reaching out to someone having mutual connections is a great way to build your trust and create a personal connection. 

You can use this Linkedin Inmail template and modify it the way you want.

7. Connecting for finding something similar

Finding something in common between you and your prospect and mentioning it makes your Linkedin Inmail look more personalized. There are higher chances of getting a reply by sending personalized messages.

It can be a similar job role, industry, interest or anything that can be helpful to initiate a conversation.

In this Linkedin message example, we have taken a scenario where your prospect and you share a similar industry. 

8. Reaching out to a member of the same group

Once you join the right Linkedin groups that are in your niche, look for the members and find out your potential customers. You can filter out based on groups using Linkedin Sales Navigator.

Then, reach out to them through Linkedin Inmail. Here is a sample Linkedin Inmail template that can help you.

9. For collaboration or partnership

Collaborating with people in your niche is a great way to get referrals. You can reach out to them for partnership and offer something in return.

Here is a sample Linkedin Inmail template.

10. Reaching out on a recommendation

A warm outreach method is much better than reaching out to unknown people. Ask your connections if they know about people who might be interested in your service and reach out to them. 

This way you can seem more trustworthy and credible. Take a look at a Linkedin message template.

11. Follow up

If you have not received a reply to your Inmail, send another follow-up Inmail referring to your previous message. Follow-ups are very important and you need to do them without fail. 

Studies show that businesses lose almost 98% of their sales for not following up with their customers. So sending follow up Inmails is very essential. 

This is a sample Linkedin message template that you can use or modify as per your needs.

How to Send Linkedin Inmails?

Linkedin Inmails are similar to regular messages. One main advantage of Linkedin Inmail is that it allows you to directly message people who are not already connected to you. 

While sending Inmail follow these guidelines:

• Subject Line Character Limit:200
• Body Character Limit: 2000

Now, let’s see how you can send Linkedin Inmails. Before that make sure you have upgraded your Linkedin account to the Premium version.

1. Search for the person you want to send Inmail to in the Linkedin search bar.

2. Go to their profile and click ‘Message’.

3. Since you are not connected to the person you will be redirected to the Linkedin Inmail message box.

4. Enter the matter and click ‘Send’.

Wrapping it up

Find the right people to target, send the right messages and win more sales. If you want to build a large community of followers and generate high-quality leads, Linkedin Inmails is the best option to use. 

If you need any guidance in drafting Inmails you can come here anytime and check out the templates we have shared. Use them or modify them the way you want. 

Also, don’t forget that following up with your leads is important. Once you start generating leads, keep proper track of them. You can try Zenys for free and make following up with your leads and clients much organised and easier.