8 Tips to Create Instagram Content

create content for instagram

When it comes to social media marketing, Instagram is one of the most dynamic platforms, and creating high-quality, engaging content is more important than you imagine. To create Instagram content with good quality, you need to crack certain tricks and tips.

In the past few months, the platform has undergone changes, and social media managers have had to adapt.

While dealing with Instagram content strategy, do you know what to publish, when to publish, and how often to publish?

In this article, we present the top 8 tips to create Instagram content with high quality that promotes your brand’s message and helps to grow your Instagram for business. Let’s get started!

Why is High Quality Instagram Content Important?

instagram post example

Instagram provides great opportunities to create high-quality content that will engage your audience. You can produce and post it regularly to keep your audience interested. 

When the algorithm detects that your posts are of interest to your audience, it positions you content accordingly.

Instagram influencers and bloggers are in demand by brands and businesses to develop content for websites or Instagram accounts. As a result, if you can highlight your best work on Instagram, it can serve as an excellent portfolio. This helps you to work with amazing businesses, cooperate on social media projects etc.

Do you wish to know how to create quality content and excellent strategy? Follow our 8 best tips to create Instagram content with high quality to grow on instagram.

1. How to Create an Instagram Content Plan

people organising

It’s really important to ask yourself these two questions before you get started with how to create content on Instagram. What type of content aligns with your brand? And what does your audience want to see? Knowing who, what, and why about your Instagram brand is crucial to your content strategy. 

Taking the time to understand your brand’s identity and what kind of content your audience prefers will help you narrow in and create the right type of content from the start.

You can begin planning your content for the week once you have answered those two questions. Organise your week’s Instagram content by making a list of the things you’ll want to share. Be sure to keep it varied.

The better you are at managing your time, the better your Instagram content will be. Also know how to create an Instagram business account from our blog.

2. Examine The Performance of Your Content

Measuring what content resonates with the audience is the fastest way to create compelling content. You can monitor key metrics such as follower engagement, follower growth, and hashtag performance among others using one of the best Instagram analytics tools like Instagram Insights.

Insights on Instagram provide detailed information about follower demographics, behaviours, and content. This information makes it easy for users to compare content between accounts, measure campaigns, and understand how posts are performing.

By examining the performance you will get a brief idea on how to create Instagram content with great quality and use Instagram for businesses.

3. Look for High-Resolution Stock Images

You can use stock images to create a varied feed by combining them with different types of images, such as templates. However, not all stock images are worth a spot in your feed, some can be pretty terrible!

Unsplash or Stocksnap.io are great places to find high-quality, non-stocky images. They have a wide variety of images that are available for free, so whatever your niche, you can find something suitable.

free stock photos

Trying Stocksy might be a good idea if you have a bit of a budget. You would expect a paid service to have higher image quality and a wider variety of images.

When purchasing an image, keep in mind that the recommended Instagram post dimensions are 1080p x 1080p.

By adding text overlays, filters, icons, borders, or anything else you like, you can make the stock images you use unique! 

4. Use a Mix of Content and Medium Types

If you use Instagram, take advantage of the variety of content formats that are available to you. You can post up to ten images in one go as a carousel post, creating the impression of a photo album.

instagram post example

In addition to showing your products in use, 60 sec. videos are great for short tutorials or demonstrations. You should, however, be careful not to come across as too pushy with your product posts. 

It’s important to vary your content topics in order to keep things interesting and encourage engagement! Lastly, you can take the next step and create GIFs.

Thus by combining the medium and content you can create Instagram content that excels in all manner for you to grow your Instagram base.

5. Decide When you Should Post on Instagram

After cracking the idea on how to create Instagram content with good quality, you might want to choose the best time to post your content. You can make your posts during peak times when you know your audience is online.

Your posts are likely to receive more engagements when more people see them. These four ways can help you determine the right time to post on Instagram for your brand or business: 

  • Based on your Instagram Insights, you can find out what time of day and day of the week your followers are most active. You should also consider your audience’s location and post during their local hours.
  • Try different posting times and monitor your progress.  
  • Keep track of when your competitors post.
  • Be aware of your industry’s behaviour.  

6. Find Relevant Instagram Hashtags to Use

Many people are confused about how to utilise hashtags correctly on Instagram. Even though hashtags are so incredible, using too many of them will not help your engagement rates. Instead, they will confuse and most likely not attract followers.

In Instagram, hashtags can be used to help organise your posts and identify your brand more quickly while you create Instagram content. Hashtags come from people using similar keywords.

Use hashtags based on what emotions you wish to express, the products you wish to recommend, and the people to whom you wish to reach out. You can also use hashtags to identify your brand, locations, or events.

instagram post example

The best place to start is with a general branded hashtag. Branded hashtags are often a key part of a successful Instagram marketing strategy. By using a branded hashtag, your content becomes more discoverable, your profile traffic increases, and your brand community grows.

Using a combination of trending and industry-specific hashtags will also help you connect with your targeted audience. 

7. Collaborate With Influencers

A partnership with an influencer gives you more control over your Instagram feed and a constant flow of on-brand content.

You can gain a lot of new followers for your own account when you collaborate with influencers who already have a large following.

Additionally, you will have some great content for your feed!

Micro-influencers are more cost-effective for small businesses than big names if you have a limited budget.

instagram post example

You can reach micro-influencers with an audience of 10,000 – 50,000, and it’s easier to strike a deal with them, but only if you are selling a product that will be of real interest to their audience. 

8. Write a Compelling Instagram Caption

It’s important that you contact influencers that fit within your niche; otherwise, you may be sending your message to the wrong people.

We shouldn’t stuff hashtags into Instagram captions in the hope of increasing reach. Your captions should instead tell a compelling, complementary story that serves your brand’s purpose thereby increasing your Instagram leads.

instagram post example

You may need to experiment with different captions before finding one that works for you. Keeping track of Instagram analytics will also allow you to identify patterns related to caption formats and post engagement or reach so you can improve your captions.

You don’t need to write lengthy captions, but make sure you write something worth reading that advances the story you’re telling.


It’s all about the content. This is the fuel that powers our love of social media and helps brands attract a larger and more engagement on Instagram. In order to create great Instagram content, you need to understand your target audience. 

Using an Instagram analytics tool will help you understand what your followers enjoy more quickly. Make sure you create content that fits your brand’s goals through a variety of unique and varied content.

You can also create the best Instagram bios for businesses by learning the top 10 tricks on our blog.

Once you have established a strong foundation for your business in social media, you may need to use a business management tool to efficiently run your business. Zenys offers free business management tools to help you organise finances and manage your business.