Marketing your brand through emails is effective. Be it welcoming your subscribers, thanking them for purchasing your product, blog updates or simply a confirmation email, it takes great effort to craft them beautifully.
In this article, we have come up with a list of 15 business email examples with email marketing templates that drive high open rates. We have categorized them into the following scenarios.
- Cold outreach email template
- Welcome email template
- Product launch email template
- New product update email template
- Confirmation email template
- Shipping confirmation email template
- Invoice email template
- Payment reminder email template
- Abandoned cart email template
- Review/feedback request email template
- Survey email template
- Promotion email template
- Re-engagement email template
- Partnership email template
- Event invitation email template
1. Cold outreach email template
Cold emails can get you connected with a lot of potential clients. Here is one way you can use a cold email template to generate warm leads. You can look at more email templates in this blog.
Subject: [First Name], Thinking of [product/service you offer]?
Hi [Name],
Hope you are doing great!
Noticed that you are working as a [job role] from your Linkedin profile (or any other source). My company works with people like you to help with [your value proposition]. (Explain in a few more lines how your product/service works for the prospect)
We would be more than happy to arrange a meeting or schedule a demo at your convenience. At what time would you be available?
Looking forward to hearing from you
Best Regards,
[Signature]
Take a look at an example.
2. Welcome email template
Engaging your customers starts right from when they have subscribed to your website. You should begin with a welcome email and nurture them through a series of emails. Take a look at how you can draft a welcome email.
Subject: Welcome to the [brand name] family!
Hi [Name],
Welcome to [brand name]. We are excited to have you as a part of our big family!
[Brand name] helps [target audience] in [value proposition].
As a new subscriber, we offer you [promotional offers for new subscribers, (if applicable)].
We hope you’ll find [brand name] valuable. For more information about our product/brand check out our [informational resource about your brand].
Thank you,
[Signature]
Here is an email example.
3. Product launch email template
The best way to promote your product is by letting subscribers know about its launch. Mention how your product could be valuable to your subscriber and attract their attention.
Check out this email template.
Subject: It’s here! Our [product name] to help you [benefit]
Hi [Name],
Hope you are doing well!
We are super excited to announce that our most recommended product, [product name] is now live!
[product name] will help you in :
[value proposition 1]
[value proposition 2]
[value proposition 3]
[value proposition 4]
You can get it from (mention how users can access your product). Have fun exploring and let us know how you like it.
Thank you
[brand name]
This product launch email by Willo drove massive sales.
4. New product update email template
Subject: A sneak peek into our new features!
Hi [Name],
We have just released the new version of [product] with a bunch of cool features. Here is an overview of the new release.
[update 1]
[update 2]
[update 3]
[update 4]
For more details check out our [ information resource page]. We would love to know how you feel about the new update.
Thank you
[Signature]
Check out this Freshworks’ product update email, detailing its new features.
5. Confirmation email template
Updating your customers about their order status lets you be with your customers every step of the way. In the email give information about the order, shipping details and tracking id for order tracking. Here is an email marketing template.
Subject: Thank you for your purchase!
Hi [Name],
Thank you for your order. Your [order ID] is being processed and will be shipped within [amount of time]. Once shipped, we will send you an email with the tracking details.
If you have any questions, send us an email at [email id]. We’ll be happy to help.
Thank you
[Signature]
Here is an order confirmation business email example by Urbanic.
6. Shipping confirmation email template
Once the order is shipped you can send an email with tracking information to your customer. Take a look at a sample template.
Subject: Your order has been shipped!
Hi [Name],
Your [order ID] is shipped and is expected to reach your destination on [date]. You can track your order here [tracking link]. Thank you again for your purchase.
If you have any questions, send us an email at [email id]. We’ll be happy to help.
Thank you
[Signature]
Here is an example by Lifestyle Store.
7. Invoice email template
Invoicing is very essential for every business. Here is how you can send an invoice email providing the link to pay for your product/service.
Subject: Invoice [invoice number] for [product/service]
Hi [Name],
Hope you are doing well.
Please find the attached invoice for [product/service] we provided on [date]. The total amount is [total amount] which is due by [due date].
You can make the payment by clicking here [provide link].
If you have any queries regarding any of the line items in the invoice please let me know.
Best Regards,
[Signature]
Take a look at this invoice email example.
8. Payment reminder email template
If you have not heard from your customer since you sent the invoice, you can send a payment reminder. Check with them if they have received the invoice and mention the due date for payment. For more follow up emails check out this blog.
Subject: Invoice [invoice number] due on [due date]
Hi [Name],
Hope you have received the invoice- [Invoice number] sent on [date]. This is a gentle reminder that [amount on the invoice] in respect of the invoice is due for payment on [payment due date].
If you would like me to resend the invoice or have any questions please let me know.
Best regards
[Signature]
Take a look at this payment reminder business email example.
9. Abandoned cart email template
For an eCommerce business, abandoned cart emails are a must. You can create an attention-grabbing email with a catchy subject line to convert those users.
Take a look at a sample template.
Subject: Hey! [product] is almost sold out.
Hi [Name],
Noticed that you have left [product] in your shopping cart. We just wanted to let you know that the demand is too high for the product right now. So hurry up and place your order today before it is sold out.
Are you having trouble placing the order? Feel free to contact me at [email address].
Regards,
[Signature]
Check out this email by Purple reminding customers about their abandoned shopping cart.
10. Review/feedback request email template
There is no harm in asking your customers to share their experiences of working with you. Reviews of your brand help to increase your reputation. Here is how you can include it in your email.
Subject: Help us serve you better!
Hi [Name],
Thank you for using [product]. We would love to hear from you how you like [product]. It will help us understand how we can improve the product for you.
If you have two minutes to spare, please leave your feedback on [link].
Thank you
[Signature]
11. Survey email template
Subject: Help us serve you better!
Another way you can get to know your customer’s feedback is by preparing survey questions. Collect as much information as possible from your customers and determine how you can make your product better for them. Here is a sample template.
Hi [Name],
We hope you are enjoying our product. We are constantly striving to improve our product to exceed your expectations. We would love it if you could fill out this survey as it could be valuable for us.
Please leave your feedback on [link].
Thank you
[Signature]
Here is an example of a survey email by Niel Patel.
12. Promotion email template
You can use promotion emails to promote offers, discounts, new product releases etc. It should have a clear call to action that you want your customers to take. Take a look at a sample template.
Subject: Exclusive Discount Offers Waiting For You!
Hi [Name],
Hope you are enjoying being part of [brand name] family! To thank you for being with us for 1 year (you can mention any occasions for offering discounts) we have created an exclusive discount offer.
To access the discount offer, use the code [code].
Hurry up! The offer is valid only till [validity date].
Thank you,
[Signature]
Take a look at a promotional email by Adobe.
13. Re-engagement email template
Re-engagement campaigns are great to engage subscribers who have not been interacting with your emails. You can do this by offering discounts to your customers, updating them on the latest news about your product or asking them for feedback. Here is a way you can re-engage your customers.
Subject: Here is an exciting offer!
Hi [Name],
Hope you are doing well.
It has been a long time since we heard from you. Just wanted to let you know that we have created a discount offer for your next purchase. Use the coupon code [code] to access the offer before [validity date].
Please note that if you have not opened this email we will be removing you from the mailing list. If you wish to receive emails again, just click on this link [link].
Have a great day.
Thank you
[Signature]
Check out this re-engagement example by Duolingo.
14. Partnership email template
Collaborating with influencers to promote your brand can quickly up your email marketing efforts. Check out how you can reach out to them to get responses.
Subject: Invitation to collaborate with [brand name]
Hi [Name],
Hope you are doing well.
I am [name] from [company name]. We have been following you for a while and have become big fans of your work.
We have a product [prodcut] that we think your audience would love to know about. (Explain your product in one or two sentences).
We can offer a 20% commission if you are interested in collaborating with us. If you are, we would love to have a meeting with you to discuss the further steps. Let me know if this Friday will work for you.
Looking forward to hearing from you
Regards,
[Signature]
15. Event invitation email template
One way you can show your subscribers that you value them is by inviting them to any upcoming events.
Subject: Join us for [event name]!
Hi [Name]
Heard the news? Something exciting is happening on [event date].
We are launching [event name] at [location]. The event will feature [event activity].
Be the first to register!
[Call to action-link to register]
Hope to see you there!
Thank you,
[Signature]
Here is an event business email example by Shopify to get their subscribers to attend their Livestream.
The Next Step
Now that you’ve seen some great email examples for business and email marketing templates, you can go ahead and draft your email in a similar way and send it out to your customers.
Manually sending them can be a tiring task. There are many email marketing free tools that can help you with it. You can schedule and automate emails using tools for email marketing and simplify this process.
If you are looking for an all in one solution to manage your business and automate marketing activities, you can try Zenys. See how you can automate email marketing using Zenys by reading this blog.