For running your own business you might need to wear too many hats to look into all departments such as the business, marketing, administrative, technical side etc. The good news is that there are plenty of tools and software for small businesses available for different categories that can reduce your workload.
Choosing the right software for small businesses is no easy task. That’s why we have made a list of software for small businesses that can help you make your life easy. We have categorized the small business software into 7 sections. You can jump to any section and check out the tools.
- Business Management Tools
- E-Mail Marketing Tools
- Social Media Marketing Tools
- Design Tools
- Online Payment Tools
- Document Management
- Listing Platforms
1. Business Management Tools
Business management software for small businesses takes care of every part of your business leaving you more time to concentrate on your work. It helps you in organizing and streamlining your business by providing basic features for client and project management, task management, invoicing, etc.
Take a look at some popular software for small businesses.
1. Zenys
Zenys is an all-in-one business management platform for small businesses that helps manage your business starting right from getting customer inquiries to tracking payments and collections.
The software provides all the basic features required to run a business such as storing client details, creating sales/projects, creating tasks and tracking them, invoicing and online payments.
Pricing
Zenys offers a free trial version with access to limited features for an unlimited period of time. You can try the free version and find out if the tool works for your business. The pricing starts at $6.69/ month or $66.9/ year.
2. Honeybook
HoneyBook is an all in one client management software for small businesses. Using this tool users can manage their business to capture leads, manage projects, automate workflows, send contracts and invoices, and get paid.
One of the greatest things about Honeybook’s built-in function is that all client projects are integrated under a cohesive home page. Honeybook allows clients to access all the tools, files, and invoices in their own custom project.
Pricing
Honeybook’s pricing is $39/ month or $390/year. Honeybook offers a starting plan at $9 which is limited to 10K transactions.
2. Email Marketing Tools
There are many channels through which you can promote your business. Email Marketing is one main and effective way you can do it. Let’s look at some tools you can use for them.
1. MailChimp
Mailchimp is a great tool if you are looking for ways to send bulk and automated email newsletters to your customers. With a very simple user interface, you can easily create automated email campaigns and also track the open rates for your emails. The design tools and templates of Mailchimp enable you to easily showcase your brand.
Pricing
Basic: Free
Essentials: $10 per month
Standard: $15 per month
2. SendGrid
You can send email marketing campaigns and automated emails using SendGrid. It offers a full suite of tools for various email marketing activities like email automation, email templates, email statistics, email design etc.
Pricing
Free Plan
Essential: $14.95 per month
Pro: $89.95 per month
Premier: Custom Pricing
3. Social Media Marketing
For businesses like yours, social media is a blessing. You can use social media platforms in many ways to promote your business and increase audience engagement.
Apart from the popular social media channels like Facebook, Instagram and Twitter there are a bunch of other social media tools you can use to take your marketing strategy to the next level.
1. HootSuite
Using HootSuite you can have a disciplined schedule of posting on social media. It is primarily used with Facebook, Instagram, Twitter to automate your post scheduling.
With Hootsuite you can create quality content that delights your audience and reaches more people. Their social analytics dashboard also offers personalized insights into top-performing content.
Pricing
Pro: 30-day free trial, then $29 per month
Team: 30-day free trial, then $129 per month
2. Buffer
Buffer lets you manage your accounts on social media channels like Facebook, Instagram, Twitter and LinkedIn. It allows you to schedule posts and engage with your followers.
Buffer helps you collaborate, plan your campaigns, and measure your social media performance in minutes. You can also skip to the important comments with labels and hotkeys, and also track your reach, engagement, and following.
Pricing
Pro: 7-day free trial, then $15 per month
Premium: 14-day free trial, then $65 per month
Business: 14-day free trial, then $99 per month
4. Design Tools
To create your logos, brand themes and posts for your social media channels or websites, design tools can help you in a great way. Whether you have a design team or not, online logo design tools are something you need to invest in.
You can get both paid and free graphic design tools available to make your business easier to use.
1. Canva
Canva is a very easy to use design tool that can be used by anyone to create amazing and professional designs. With the preset templates, you can easily create designs be it for social media posting or even for brand logos.
Pricing
Basic: Free
Pro: 30-day free trial then $10 per month
Enterprise: 30-day free trial then $30 per month
2. DesignWizard
Design Wizard is similar to Canva. Whether a beginner or a professional designer, you can create the best designs in different layouts easily using DesignWizard.
You can download their images in print or web quality. They also offer videos in standard and high definition. Thereafter, you can share them immediately on social media or schedule them for later.
5.Online Payment Tools
As a small business owner using a good payment gateway system or an online payment tool is a must. To increase your business potential one of the main things to consider is to make it easy for your customers to pay you. Here are some small business softwares that you can use to collect payments online from your customers.
1. Razor Pay
Razor Pay is an Indian online payment gateway that can be used to accept all payment modes. It can be easily integrated and you can accept payments on your website via different payment methods.
It can solve your cash flow challenges by providing quick business loans and instant settlements to help you grow your business. Razor pay is available only for Indian businesses.
Pricing
Standard Plan
Enterprise Plan: Custom Pricing
2. Stripe
Stripe allows you to build websites or apps that accept international payments from different modes.
You can also set custom pricing and automate your collections. Additionally, it helps companies get financing, manage business spend, send invoices, issue virtual and physical cards, and beat fraud.
Pricing
2% for cards issued in India
2% for cards issued outside India
3. PayPal
PayPal is a simple online payment tool that lets you accept payments from credit/debit cards or other payment methods. You can easily integrate with your website and collect payments online from your customers.
PayPal helps keep your checkout fast and your purchase completely secure. Additionally, you can earn rewards with your favorite cards.
Pricing
Standard: $0 per month; 2.9% + $0.30 per transaction
Pro: $35 per month; 2.9% + $0.30 per transaction
6. Document Management
For small businesses document management is important. You need to store all your documents, files and have a backup for them and sync them across all your devices.
Tools like Google Drive, Microsoft Office helps you in managing and organizing your documents and you and your team can access them anytime, anywhere.
1. Google Drive
Google Drive is one of the most popular cloud-based file management software. You can easily store your documents, spreadsheets, slide presentations or files and give access to others. You can also sync your files to other devices.
Pricing
Basic: Free, 15GB
G Suite: $6 per month, 30GB
Google One: $2 per month, 100GB; $3 per month, 200GB; $10 per month, 2TB
2. Office 365
Microsoft Office 365 is a popular software for small businesses . You can access a full suite of tools such as Microsoft Word, Excel, Powerpoint that can help in document management.
Pricing
Basic: Free, 15GB
G Suite: $6 per month, 30GB
Google One: $2 per month, 100GB; $3 per month, 200GB; $10 per month, 2TB
7. Listing Platforms
Customers are the ones who decide your business growth. To get customers you need to bring yourself in front of them. That’s why it is essential for your business to get listed on public platforms and increase your exposure.
1. Zenys
Zenys is a free listing service where you can create your public profile and post details about your business and projects. Your profile is managed completely by you and you can create and frequently update the profile to rank higher in search engines.
2. Just Dial
Just Dial is a large Indian listing platform service. It is a local directory with all kinds of services and businesses in India. There are packages with different price ranges available for business promotion.
3. Sulekha
Sulekha is also a listing platform like JustDial that provides paid packages for different levels of promotions. With Sulekha, expert services are clustered around Home, Life, and Self and can be tailored to the needs of the users.