Cold Calling can exhaust you. And, if you are facing more rejections than conversions, it can be even worse. Whether you make 10 or 100 cold calls a day, if you are not having a proper script, you can never up your game. To boost your conversion rates you need to have the best cold calling script for sales.
Studies show that 82% of buyers have booked meetings with salespeople after a series of contacts that started with sales cold calls (SmallBiz Genius). So if you feel like cold calling is not effective anymore, maybe you should try a different approach. That’s why we have compiled a list of cold calling scripts for sales for different scenarios in this blog.
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- What is a Cold Call?
- Cold Calling Script for Sales
- Cold Calling Script for Sales Best Practices
- Sector Specific
Before you check out the sales call script examples, let’s have a quick look at what exactly is cold calling.
Meaning of Cold Calling
Cold Calling is nothing but calling new prospective leads whom you have never contacted before. A good cold call is made to someone who is likely to purchase your product or is interested in your industry.
To make sure you are connecting with the right person do proper research and use buyer personas to get a detailed overview of your lead. Almost 56% of companies have got higher quality leads using buyer personas. It helps you understand if the lead fits the characteristics you are looking for in a potential customer. To know more about buyer personas and how you can create one, read this blog by Hubspot.
Save this buyer persona template
Cold Calling Script for Sales
You can use these sales script examples as a guide to creating the best cold call script, no matter what industry you are in. We have compiled them into different scenarios. You can check them out and modify them the way you want based on your industry.
- Standard Cold Call Script
- Reply after objection
- Response to gatekeepers
- Referrals
- Voicemails
- Follow up for voice mails
- Qualifying Prospects
- Following up
- Special Offers
1. Standard Cold Call Script
As mentioned above, before you make a call, conduct research about your lead so that you can build your conversation in an engaging way. You can look at their qualification, job title, the industry they are working in etc. Once done, you can follow a similar approach as shown in the template.
Template:
Hi [prospect’s name]. I am [your name] working as a [job title] in [company name]. Do you have a quick minute?
If you get a positive response continue as below.
I have noticed that you are working as a [job role] from your Linkedin profile (or any other source). My company works with people like you to help with [your value proposition]. (Explain in a few more lines how your product/service works for the prospect)
Would you be interested in knowing more about [your product/service]?
Assuming you get a positive response from the prospect.
Great! We would be more than happy to arrange a meeting or schedule a demo at your convenience. At what time would you be available?
2. Reply after Objection
After you have started with your conversation it is not always likely that you get a positive response. However, you can continue the conversation as shown in the template below leaving you more chances to connect with the prospect later.
Template:
Hi [prospect’s name]. I am [your name] working as a [job title] in [company name]. Do you have a quick minute?
If you get a positive response continue as below.
I have noticed that you are working as a [job role] from your Linkedin profile (or any other source). My company works with people like you to help with [your value proposition]. (Explain in a few more lines how your product/service works for the prospect)
Would you be interested in knowing more about [your product/service]?
If you get a negative response continue as below.
That’s fine. I will send you an email of our brochure (or any resources that brief about your services/products). Please check it out if you get time. If you find it valuable, feel free to connect with me.
Thank you so much for your time.
3. Response to Gatekeepers
Sometimes you might not be able to connect with the right person directly. You will have to talk to assistants, managers or other subordinates first before connecting with the decision-maker. Here is how you can deal with them and get through to your prospect.
Template:
Hi [prospect’s name]. I am [your name] working as a [job title] in [company name].
Can I talk to [prospect’s name]?
Assuming the gatekeepers ask what the call is about.
It is regarding our product/service that we have recently launched. It can be beneficial for [prospect’s name] in [value proposition].
4. Referrals
A good way to establish a connection with your prospect is to mention your referral. It can help you gain trust from the prospect and establish yourself as credible. This template is about how you can use a referral in your conversation with the prospect.
Template:
Hi [prospect’s name]. I am [your name] working as a [job title] in [company name].
[referral’s name] mentioned that you are looking for [service/product you offer] and he/she suggested I give you a call. We specialize in [specialization] helping [your target sector-probably the prospect’s industry] with [your value proposition].
If you are available next week, (or any date as per your convenience) I would be happy to arrange a meeting (or whatever next steps you would like to take).
5. Voicemails
60% of cold calls go to voicemail. (XANT). So you need to be prepared with a script for a voicemail that has a higher possibility of getting you a callback.
Template:
Hi [prospect’s name]. This is [your name] from [company name]. I noticed that you are interested in [your product/service] from your Linkedin profile [or any source]. (you can also use some other ways to establish a connection with your prospect).
I hoped to talk to you about our product that can help you with [value proposition]. If you are interested you can call me back on the same number. Have a great day!
6. Follow up for voice mails
In case you didn’t get a reply from your prospect after you left a voice message, you should follow up with them. This template is a follow up to the previous voice mail mentioning that you tried reaching out to them.
Template:
Hi [prospect’s name]. My name is [your name] working as a [job title] in [company name]. I left a voice mail to you yesterday regarding our [ your product/service]. Since I didn’t hear back from you I thought I’d reach out today. I hope it is a good time to talk.
Assuming your prospect is interested to hear more about your product/service.
So, we specialize in [specialization]. We help [target sector] in [value proposition]. Since you are working in this industry our product could be beneficial to you. If you want to discuss we can have a quick meeting tomorrow or any day of the week you are available.
7. Qualifying Prospects
Cold calling is also about understanding the pain points of your prospects. Only if you know who your prospects are you will be able to provide them with the best solutions. That’s why you need to qualify your prospects by asking relevant questions. Understand their challenges and listen to their pain points. Take a look at this cold calling script for sales that can help you with discovering your prospect.
Template:
Hi [prospect’s name]. I am [your name] working as a [job title] in [company name].
We are a [company specialization] helping [value proposition]. I saw that you work in [industry]. Our current customers are mainly from your industry and they have found our product/service very beneficial.
Do you mind if I ask a few questions about [buyer persona challenges]?
- What are the main challenges you are facing regarding your [buyer persona challenges]?
- How do you deal with them? Have you tried using any software?
- (If they have tried a solution)- What do you think is not working right with [the current solution they are using]
- What do you expect from your ideal solution?
Thank you for your cooperation. I think our [product/service] might be a perfect solution for you. (Brief in one line about how you can help your prospect)
We would be more than happy to arrange a meeting or schedule a demo at your convenience. At what time would you be available?
8. Following up
80% of sales require five follow-up calls after the first meeting with a prospect. (Brevet Group). If you have reached out to your prospect before via phone call or email, mention that you are connecting with him based upon the previous conversation.
But you might get a lot of call back requests from your prospects. So to manage them in a very organised manner you can use a CRM tool like Zenys. Zenys lets you schedule your follow-up calls, set reminders and do many other things to manage your prospect effectively. You can try it for free and see if it works for you.
Template:
Hi [prospect’s name]. This is [your name] from [company name]. I was wondering if you had a chance to look at the email I sent on [date].
Or
I am calling as a follow up to the previous conversation we had regarding [topic].
(Continue the conversation using the appropriate template given in this guide)
9. Special Offers
Special offers, discounts or freebies create a positive impression about brands on almost 82% of people. You can use this marketing strategy in your cold call that can bring you faster conversions. Here is a template that mentions promotional offers for prospects.
Template:
Hi [prospect’s name]. I am [your name] working as a [job title] in [company name].
We are a [company specialization] helping [value proposition].
We are offering special promotional offers for [time period of the offer]. I think this would be the best time for you to sign up for our product (any other ways to avail your product/service) if you are looking for [your product/ service]. Are you interested?
(Continue the conversation using the appropriate template given in this guide.)
Sector Specific Cold Call Calling Script Examples
Real Estate Cold Call Script
If you are working in the real estate industry you might need to follow a different script. The conversation should be brief and you need to get to the point quickly. As a bonus, we have also included 2 real estate cold call script templates.
1. Selling a Property
Template:
Hi [prospect’s name]. I am [your name] from [organization]. Noticed that you have a property for sale in [area]. I know some clients who are interested in properties like yours. Do have a quick minute to share the details of the property?
(If yes, you can ask questions regarding the property to your prospect)
2. Recent Sales
Template:
Hi [prospect’s name]. I am [your name] from [organization]. I have recently sold a property near your area. There are few buyers I know who are interested in properties like yours. Are you planning on selling your property in the near future?
(If yes, you can ask questions regarding the property to your prospect)
2. Cold Call Script for Insurance
In the Insurance sector, cold calling is one of the most effective ways to connect with potential customers. Here we have the most commonly needed cold scripts for insurance agents.
1. Value Pitch
Template:
Hi [propsect’s name]. This is [your name] from [organization]. (Briefly mention in one line about your organization).
We have launched an investment plan for [target sector]. The benefits include [benefits and how it is better than other existing plans]. Do you have a few minutes for me to discuss the policy?
Assuming a positive response from the prospect.
(Explain the details of the investment plan and the benefits)
Can I please have your email address so that I can send you the details? Also, we would be more than happy if we could have a meeting this week to discuss the policy. Would you be interested?
2. Offering a free quote
Template:
Hi [propsect’s name]. This is [your name] from [organization].
I wanted to let you know that our company is providing free quotes for many policies. You do not have to purchase them. This is just for you to see what all insurance choices are available for you and your family. Would you be interested?
3. For prospects who have existing policies
Template:
Hi [propsect’s name]. This is [your name] from [organization]. (Briefly mention in one line about your organization).
We have launched an investment plan for [target sector]. The benefits include [benefits and how it is better than other existing plans].
(When the prospect mentions that they are having existing policies, continue as below.)
May I know which policy you got?
(After the prospect replies mention the benefits of your policy and how it is better than your prospect’s policy)
Cold Calling Script for Sales Best Practices
Now that you have seen the templates, we believe that you have got an idea about how to write your cold call scripts. However, there are certain tips and tricks that can help you with making a good cold call.
1. Using great Opening Lines
To create a good first impression on your prospect you need to be very careful with how you start your conversation. Using the best cold call opening lines you can easily grab the attention of your prospects and build a rapport with them. They will be more interested in hearing you out.
Here are some best cold call opening lines you can use with any of the templates given.
- I saw that you work in [company name]. We share the same industry!
- I just saw your latest post on Linkedin about [topic]. It was really good.
- Congratulations on your new job! (or any accomplishments)
- I noticed that you are a friend of [mutual friend’s name] on Linkedin. He is my friend too!
- We recently followed each other on Instagram.
2. Sound friendly
Your first aim should be to build a rapport with your prospect. So make sure you sound friendly to them. Be polite and calm when you make a cold call.
Don’t be too quick to finish your call. Give yourself time to explain your product/service. Also, listen to what your prospect is saying carefully.
3. Study your prospects
As mentioned before, do proper research before you make a call. Try to get as much information as possible about your prospect. This will help you converse with them in a personalized way.
4. Don’t memorize the script
Use the script only as a guide while you make a cold call. Don’t read your script. Be yourself and communicate freely with your prospect.
5. Track and Follow up on your prospects
Reach out to your leads consistently. If you have got call back requests try to not miss out on them. You can use a CRM tool that can help you with scheduling follow up calls, tracking prospects’ activities and managing your leads. This will help you stay updated with your prospects and organize your activities.
If you have not used a CRM before and are looking for affordable software try using Zenys. Zenys is a very easy to use and cheap CRM+invoicing software that is built for small businesses. Sign up for free and organize your sales activities.